It’s worth mentioning that yesterday, Joost, the streaming TV system, was made available for everybody. So far, the content on it is so-so, but this is the way the future of TV will look. No doubt about it. Check it out at http://www.joost.com.

One of the things about it that is very interesting is that its streaming nature means that advertising works again! Yay! Boo!

Whatever you think about it, ultimately, this is probably good news, as PVRs kill advertising, and ultimately that kills a lot of TV funding, which may mean less quality programming. On Joost, you get the programme, and then a little ad, and then another programme, and so on. You also get little corner flashes, where a product shows up discreetly in the corner, without the artifacting of the main feature, so it looks really clear and tempting to click on!

Overall, I am very impressed by the picture quality on Joost. On my home 2 megabit line (which is sometimes half that, thanks NTL!), it looks really good. The interface is pretty good, but I’m sure it will get even better. But mostly, they need to get some more mainstream stuff on there. I’ve no doubt it will happen. For now, check out the Onion News on there. It’s class!

This entry was posted on Tuesday, October 9th, 2007 at 25 102510u31e43 pam4331 12 2510 3112e am and is filed under Macintosh, Technology, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.