Eircom has hired Richard Griffiths, former director of technology strategy for BT Vision to roll out digital TV services across Ireland next year. Their plan is to bring some sort of video-on-demand & internet access system to market.

Apparently, according to an article in Silicon Republic, this is really ground-breaking stuff.

I’m sorry, but what rock have the suits in Eircom been under for the past 3 years?

Don’t get me wrong, this guy, Richard Griffiths seems to be a hotshot, and he knows what he’s talking about, but do Eircom really think they can oust the Sky+/NTL Digital brigade, years after the on-demand revolution began? After over a year of absolutely blitzing the market with introductory rates, anyone who cares has Sky+ already. And don’t even mention AppleTV or Media Center, because it’s likely these decision-making dudes in our former national telephone company never heard of these things until the meet with Griffiths, who might already be regretting his move from BT Vision.

Eircom, just stick to what you’re good at, which is… hold on, I forgot. What ARE you good at?

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